Intellectual Property Management Plan

Founded in 1993, the Company leverages organizational strength to develop, operate, and provide multi-brand, multi-category food and beverage services. To safeguard the intellectual property rights of each brand and strengthen its industry leadership position, the Company has established an intellectual property management system that integrates core values of corporate governance and sustainable development into the intellectual property management framework. Through operational strategies, trademark and patent application and registration processes, the Company strengthens the utilization of intellectual property, ensures proper protection of all intellectual property achievements, enhances Group competitiveness, reduces infringement risks, and safeguards the value and interests of the Company, shareholders, and related stakeholders.

 

1. Trademark Management

To obtain and maintain the value and market competitiveness of each brand, the Company has established

"Trademark Management Regulations" that define the operational procedures for trademark application, registration, portfolio planning, usage, and renewal. Through employee training programs, the Company strengthens employees' knowledge of trademark regulations.

The choice of "trademark" as a protection and management measure is primarily based on the fact that after a trademark is approved for registration, the Intellectual Property Office of the Ministry of Economic Affairs issues a trademark certificate, granting 10 years of trademark usage rights. Prior to expiration, renewal applications may be submitted based on each brand's development and operational status. Given that there is no limit to the number of trademark renewals, this aligns with the Company's core value of "sustainable operation."

Currently, the Company (Taiwan) has 21 brands. An external trademark firm has specially created a dedicated "Trademark Compilation Table" for the Company, which is updated monthly, enabling the Company to monitor and review the application and registration status of each trademark at any time. Furthermore, the external trademark firm provides monthly monitoring services for trademark application cases filed with the Intellectual Property Office of the Ministry of Economic Affairs. If any trademark designs identical or similar to the Company's brands are discovered, the firm immediately notifies the Company to evaluate and initiate statutory trademark procedures such as submitting statements, oppositions, evaluations, or cancellations to prevent others from registering identical or similar trademark designs, avoid causing consumer confusion and misidentification, and maintain the market distinctiveness of the Company's brands.

 

2. Patent Management

Based on business development, the Company periodically discusses with external patent firms the feasibility of patent portfolio applications for business items and technologies. Based on patentability assessments and commercial potential, the Company promotes patent applications to protect exclusive usage rights and market advantages of innovative achievements.

Furthermore, the Company actively engages in industry-academia collaborations and cross-industry partnerships to jointly develop innovative technologies and apply for patent registration protection with universities and suppliers to strengthen market competitiveness.

Currently, related patents primarily consist of design patents for "Food Ingredient Placement Racks" and "Food Ingredient Containers," as well as a utility model patent for an "Ordering System," all aimed at optimizing consumers' positive experience from ordering to dining. Additionally, through industry-academia collaboration, the Company has jointly researched, applied for, and obtained a utility model patent for an "Intelligent Target Detection System" with partner universities. Through cross-industry collaboration, the Company has jointly researched, applied for, and obtained a utility model patent for an "Aroma Extraction Device" with suppliers.

 

3. Trade Secret Management

The Company's "Employment Consent Form" and "Work Rules" both stipulate and require employees to maintain the confidentiality of Company secrets. Violations may result in disciplinary action according to the Work Rules, and the Company may pursue civil and criminal liability under applicable law.

Additionally, the Company has established an "Honesty and Confidentiality Agreement" that stipulates and requires suppliers to maintain confidentiality of any confidential information known during the transaction process (including but not limited to market information, technical data, product information, contract contents, transaction prices, and transaction terms). Violations may result in the Company pursuing civil and criminal liability under applicable law and contract, and the Company may terminate or rescind all contracts and business relationships.

 

Current Year Implementation Status

The Company reports intellectual property-related matters to the Board of Directors at least once annually. The most recent reporting date was November 11, 2025.

 

Implementation Details

On November 11, 2025, the Company reported intellectual property management matters to the Board of Directors for the first time. The Company will continue to optimize its intellectual property management plan based on its operations and development, and will regularly report implementation status to the Board of Directors in the fourth quarter of each year. The Company's main intellectual property management implementation activities are as follows:

1. In 2018, the Company officially established "Trademark Management Regulations" as the foundation for trademark application, usage, modification, and maintenance operations.

2. In 2021, the Company officially added the "Trademark Protection and Management" course to the Human Resources Development Department's monthly headquarters new employee training program, providing new employees with basic knowledge of trademark regulations.

3. In 2024, based on U.S. development and overseas retail product sales planning, the Company convened an "Overseas Trademark Application Planning" meeting to clarify subsequent overseas trademark portfolio rules.

4. In 2025, the Company invited professionals from an external trademark firm to conduct a "Trademark Special Presentation" covering basic knowledge of trademark regulations and the registration and usage status of each brand's trademarks, strengthening brand personnel's understanding of trademark registration and usage.

 

Current Intellectual Property Rights List and Achievements

1. Trademarks

As of October 20, 2025, the Company's total number of registered trademarks globally has accumulated to 1,134, including: Taiwan 1,069, Mainland China 26, Hong Kong 12, Singapore 12, Malaysia 5, Indonesia 5, Thailand 1, and Vietnam 4.

In 2024, a total of 55 trademark applications were filed in Taiwan, all 55 have been approved for registration and trademark certificates have been obtained. In 2025 to date, a total of 151 trademark applications have been filed in Taiwan: 72 have been approved for registration and trademark certificates have been obtained, 25 have been approved for registration and are awaiting certificate issuance, and 54 are still under review. Overseas, a total of 48 trademark applications have been filed: 29 have been approved for registration and trademark certificates have been obtained, and 19 are still under review.

 

2. Patents

As of October 20, 2025, the Company's total number of registered patents in Taiwan has accumulated to 7. Of these, patents obtained solely in the Company's name include 4 design patents and 1 utility model patent; patents jointly owned with others include 2 utility model patents.